In 2019, we gathered 28,000 Subaru enthusiasts across six events.
In 2021, as the world open backs up, we plan people back together again.
Subaru enthusiasts festivals by Subaru enthusiasts
In 2019, we gathered 28,000 Subaru enthusiasts across six events.
In 2021, as the world open backs up, we plan people back together again.
Our focus is to make people happy as they gather in celebration for the cars built by Subaru. These cars are more than just fun and functional – they’re also a vehicle for making friends and building communities. By hosting annual Subaru enthusiast festivals across the United States, we embrace and grow these communities, which in turn creates new friendships and experiences for attendees, grows the demand for more aftermarket parts and services, and even creates a need for Subaru to keep pushing the boundaries with its performance vehicle offerings.
Subaru enthusiasts are a rare breed of automotive brand loyalists. They don’t just love the brand, they live it. Responsible for influencing their friends’ and family’s decisions to make their next car a Subaru, whether Outback or Impreza STI, they can be spotted anywhere across the country wearing a WRX t-shirt and Subaru Rally Team hat, likely on their way to meet up with a friend who also drives a Subaru.
Subaru enthusiasts shop for similar aftermarket parts and seek the technical knowledge and support of local shops specializing in Subaru performance. Their social media accounts consist almost entirely of photos of Subarus. Thousands of these die hard enthusiasts attend our events, curious about what your business has to offer them. Treat them well, and they will become your business’s best salespeople.
With the perfect balance of grassroots and professional know-how, we created a formula that not only gathers the most Subaru owners in the world, but inspires them to excitedly come see what each participating vendor has to offer, be it a parts retailer, a Subaru oriented performance shop, a Subaru dealership, or Subaru of America. They know to come to an event with cameras, questions, and cash in hand. They want to be your friend.
Recognizing the power of its owners’ passion for the performance end of the brand, Subaru has been involved in a big way, helping us create truly worthwhile and exciting events. Not only does Subaru help spread the word and bring rare display cars to the event, but in 2015 it debuted the Hyper Blue color at Wicked Big Meet, followed by the debut of Series Yellow in 2016, the WRX STI Type RA and BRZ tS in 2017, and the Series Gray in 2018. In 2019, event attendees got to be among the first to see the 2019 s209 up close.
While we wait for the green light on gathering again, our main focus will be to continue building on and improving the good times we already provide for our awesome attendees. All six events will be in the 3rd and 4th quarters of 2021.
The largest Subaru enthusiast festival in the world, WBM isn’t about quantity as much as it is quality. This flagship event sets the perfect example of worthwhile attendee engagement and sales. And with hundreds of thousands of dollars of parts and apparel sales the day of the event by vendors, this jam packed Subaru enthusiast marketplace is also a day of family fun and activities, motorsports, and show and shine. Vendor packages sell out every year as space is limited.
Founded | Location | Attendance | Primary Attendee Bases |
2005 | Stafford Motor Speedway Stafford, CT |
8,100 (2019 – thunderstorms) | Massachusetts, Connecticut, New York, New Jersey, New Hampshire, Rhode Island, Vermont |
2019 Partners | |||
Subaru of New England Subaru Tecnica International GrimmSpeed COBB Tuning IAG Performance Subimods Mitchell Subaru AT&T Mobility Anorak Apparel LED GUYS Killer B Motorsport SuperPro Suspension JNA Performance Billetworkz Mackin Industries Team Subie Snails Northeast DeatschWerks ECS Performance |
South Bend Clutch torq-masters industries inc Bag Riders Subi Vibes VEMS Option Lab Wheels ISC Suspension EAT SLEEP RACE Keep Up or Keep Back, LLC Secor Subaru Liberty Mutual Insurance T-Mobile, USA MST Wheels Exedy Queens Subaru Club XClutch USA Stubborn Society |
Team Subaru 15 New England Team Subaru 15 East Mishimoto Seibon Carbon Kinetic Motor Works Circuit Demon AMSOIL dealer Mountain Roo Suburban Subaru subaruparts.com Visual Autowerks Moroso Performance SweetSubies Prime Shades Eagleville Motors LLC Dan’s Auto Body EFI Logics DirtFish |
Mighty Club RavSpec Inc Pre-owned Performace Blipshift Karbon Kings Performance Sparta Evolution Sylvania Automotive Logic Garage JCS Enterprises U ACE INC. LP Aventure MassSubaru Remark Fusion 5 Motorsports CTSUBIE Showstoppers New Jersey Custom Engraving Company |
Website and Social Media |
www.wickedbigmeet.com www.facebook.com/wickedbigmeet www.instagram.com/wickedbigmeet |
No Subaru enthusiast festival has grown as fast as Boxerfest. In 2017, Boxerfest was home to the official debut of the WRX STI Type RA and BRZ tS. In 2019, the event relocated to York, PA and gathered 4,800 Subaru enthusiasts. Catering to the Mid-Atlantic, home of some of the nation’s best performance Subaru specialists, this event’s horsepower crazy crowd might also be the most genuinely happy crowd at any of our six events. To add, around 70% of attendees purchase something from a vendor while at the event.
Founded | Location | Attendance | Primary Attendee Bases |
2014 | York Fairgrounds, York, PA | 4,800 (2019) | Washington D.C., Maryland, Virginia, Pennsylvania, New Jersey |
2019 Partners | |||
Subaru Tecnica International GrimmSpeed COBB Tuning IAG Performance Subimods Just-N-Tyme Performance Billetworkz Anorak Apparel Killer B Motorsport LED GUYS |
South Bend Clutch EAT SLEEP RACE Subi Vibes J-Spec Auto Sports Mach V Motorsports DBA USA Mishimoto Circuit Demon Subaru Ladies Mountain Roo Forge Motorsport |
JNA Performance subaruparts.com Maryland Subaru Club Moroso Performance SubiePups Blipshift York PA Subaru Group HydroGraphic Solutions AWE Six Star Service & Performance NOVA Subarus |
Link Engine Management StayNmoist TPG Tuning Karbon Kings Performance Diplomats detailing Diode Dynamics LP Aventure KNS Brakes TurboTime |
Website and Social Media |
www.boxerfest.com www.facebook.com/boxerfest www.instagram.com/boxerfest |
In 2017 the SubieEvents, LLC team acquired the rights to the infamous Subiefest event. Recreating every aspect of the event except for the name, Subiefest 2017, 2018, and 2019 delivered what SoCal Subaru enthusiast were craving for years: an event designed to give them an awesome day of Subaru fun with no headaches. The largest Subiefest to date, the event featured loads of activities, a massive vendor row (70+ vendors), and 7,200 happy participants.
Founded | Location | Attendance | Primary Attendee Bases |
2006 | Santa Anita Park | 7,200 (2019) | California, Nevada |
2019 Partners | |||
Subaru Tecnica International GrimmSpeed COBB Tuning IAG Performance Children’s Hospital Los Angeles Remark SEVERESKY .JP INC JDMFV Scosche Industries, Inc. Exedy Team Subaru 15 Mighty Club Mountain Roo subaruparts.com Anderson Design & Fabrication GearHead Society Torklift Central The Mod Garage Sparta Evolution Spec-D Tuning Vegas Rally LP Aventure |
MyJapanDirect BRAUM Racing Wilwood Disc Brakes EJ’S AUTO RalliTEK LOT USA / BRIDE Whiteline Performance Mackin Industries Rokblokz Custom Japanese Plates Titan 7 Tuned In Tokyo Option Lab Wheels RallySport Direct U ACE INC. Yellow Speed Racing USA Subiworks DND Performance Interior OUTFRONT MOTORSPORTS INC. Ninetailz Motorsports UNITED BOXER SOCIETY Pitcrew Online |
Motegi Racing Delicious Tuning VIBE Motorsports Aristocrat Autosport Pedders USA Crawford Performance Gaphix Design Haus Leen Customs Pin Garage Chasing Js Renner Racing Development Nightmotorsport Detail Garage / Chemical Guys tuning technologies Rally Innovations AQ Motorsports YimiSport Tuning AEM Induction Systems Ikon Motorsports R&B Auto Center Advanced Clutch Technology REK GEN Mud Guards Comp Turbo Technology Inc |
Status Racing MST Wheels Subtle Solutions 2.5rsti CARVEN EXHAUST VERDE WHEELS Subimods SmellyPanda x TreefrogUSA Suby Specialties Boxer Squad OEM Audio Plus Revolve Wheels, Inc NonStopTuning All Aspects AAP Wheels Senpai Squad Helping Out Pets Everyday MOMO US ARMY |
Website and Social Media |
www.subiefest.com www.facebook.com/subiefest www.instagram.com/subiefest |
Debuting in November of 2019, Subiefest Florida gathered 2,300 enthusiasts and some of the most note worthy performance brands from across the state. The largest gathering of Subaru owners to ever happen in Florida, the excitement of the inaugural event will ensure its return in 2020.
Founded | Location | Attendance | Primary Attendee Bases |
2019 | TBD Central FL | 2,300 (2019) | Florida, Georgia |
2019 Partners | |||
Subaru of America Cannon Subaru Import Image Racing Subaru Genuine Used Auto Parts Lakeland Subaru Enthusiasts Dirty Racing Products |
Option Lab Wheels IAG Performance The FIRM SoFloSubies UNITED BOXER SOCIETY Nippon Power Team Subaru15 Florida |
Tampa Subaru Group ISC Suspension MFortyFive GrimmSpeed NUR Performance Thunderbird Ranch Enterprises Subie Stickers |
Circuit Motorsport COBB Tuning CSQ Creates Rev Works Inc MiBe Squadron Mico Motorsports RalliTEK |
Website and Social Media |
www.subiefest.com www.facebook.com/subiefest www.instagram.com/subiefest |
Located in one of the most dense Subaru enthusiast populations in the country, Big Northwest debuted as the region’s largest enthusiast festival in 2011 and has been a crowd favorite ever since. The Northwest is home to many notable performance manufacturers and shops that have been partnering with Big Northwest since its early years.
Founded | Location | Attendance | Primary Attendee Bases |
2011 | Portland International Raceway Portland, OR |
2,900 (2019) | Oregon, Washington |
2019 Partners | |||
Subaru Tecnica International GrimmSpeed COBB Tuning IAG Performance PERRIN Performance Subimods Northwest Boxer Rescue Make-A-Wish Oregon RainCitySubies |
The Mod Garage Surgeline Exedy Extreme Turbo Systems Mountain Roo BILSTEIN Shock Absorbers subaruparts.com Anderson Design & Fabrication Torklift Central |
Mackin Industries Sparta Evolution Subietech Headquarters FTW Tuning Sunwest Automotive SUBIE BROS MeLe Design Firm PREracing Nightmotorsport Stancewars Tailored Auto Styling |
Superior Soobie And Import AVO Turboworld Direct Import Parts Shop Rokblokz Link Engine Management Woyshnis Media Factory Wheel Outlet Killer B Motorsport |
Website and Social Media |
www.bignorthwest.com www.facebook.com/bignorthwest www.instagram.com/bignorthwest |
New in 2018, Subiefest Midwest was the strongest event debut we’ve ever had. With 2,600 enthusiasts pouring into the parking lot at the inaugural event, the full day of boxer fun taught us a valuable lesson: we should have started this event years ago.
Founded | Location | Attendance | Primary Attendee Bases |
2018 | Route 66 Raceway Joliet, IL | 2,800 (2019 – thunderstorms) | Illinois, Indiana, Wisconsin, Michigan, Minnesota |
2019 Partners | |||
Subaru Tecnica International Subaru Winter Experience COBB Tuning GrimmSpeed IAG Performance SuperPro Suspension South Bend Clutch Liberty Mutual Insurance Option Lab Wheels |
Six Star Motorsports DBA USA Exedy Chitown Subarus Air Lift Performance Subi Vibes Muller Subaru Mountain Roo subaruparts.com Off the Grid Performance |
Boost Controlled Performance P&L Motorsports Verus Engineering Boosted Performance Stroud Built Performance Ecotech Import Auto Killer B Motorsport RalliTEK |
Subtle Solutions Endless Possibilities Auto JrTuned RDecals Chitown Subies Subimods Styln Industries ZL MOTORWORKS DynoPro Technologies |
Website and Social Media |
www.subiefest.com www.facebook.com/subiefest www.instagram.com/subiefest |
Presenting | Partner | Official | Associate | Vendor | T-Shirt | |
Presented By Attribute | X | |||||
Limited Availability | X | X | X | |||
Primary Web / Collateral Branding | X | X | X | |||
Secondary Web Branding | X | X | X | |||
Secondary Collateral Branding | X | X | ||||
Name / Website in Ticket Emails | X | X | X | |||
Logo in Official Event Video | X | X | X | |||
Banners Around Venue | 8 | 5 | 3 | |||
Logos on Event Signage | X | X | X | |||
Goody Bag Items | X | X | X | |||
PA Announcements | X | X | X | |||
Primary / Large Vendor Space | X | X | ||||
Secondary Vendor Space | X | X | X | |||
Vendor Badges | 15 | 10 | 10 | 8 | 4 |
Reach out and let us know how you’d like to get involved!
Amanda Skelly, Vendor Relations Manager
sponsors@subieevents.com
Robert Champion, Event Director
robert@subieevents.com
Khanh Duong, Logistics / General Manager
khanh@subieevents.com
In 2019, SubieEvents, LLC played host to over 28,000 Subaru enthusiasts across America. It’s best known for its direct reach into enthusiast communities and giving sponsors down-to-earth access at a grassroots level—all while understanding corporate needs and obtaining the attention and coverage from the masses.