Come for the cars. Stay for the people.
Mission & Philosophy
Our focus is to make people happy as they gather in celebration for the cars built by Subaru. These cars are more than just fun and functional – they’re also a vehicle for making friends and building communities. By hosting annual Subaru enthusiast festivals across the United States, we embrace and grow these communities, which in turn creates new friendships and experiences for attendees, grows the demand for more aftermarket parts and services, and even creates a need for Subaru to keep pushing the boundaries with its performance vehicle offerings.
Subaru of America involvement
Recognizing the power of its owners’ passion for the performance end of the brand, Subaru has been involved in a big way, helping us create truly worthwhile and exciting events. Not only does Subaru help spread the word and bring rare display cars to the event, but in 2015 it debuted the Hyper Blue color at Wicked Big Meet, followed by the debut of Series Yellow in 2016, the WRX STI Type RA and BRZ tS in 2017, and the Series Gray in 2018. With the s209 entering the US and the Subaru Motorsports program expanding in 2019, Subaru’s presence at the events is bound to be the most exciting yet.
The Events
In 2018, SubieEvents, LLC put on six festivals. While looking to potentially expand in 2019, our main focus will be to continue building on and improving the good times we already provide for our awesome attendees.
Boxerfest
2019 Date / Location TBA
No Subaru enthusiast festival has grown as fast as Boxerfest. In 2017, Boxerfest was home to the official debut of the WRX STI Type RA and BRZ tS. The event peaked at 4,600 participants in 2017 before getting hammered by hours of downpours in 2018, where 3,600 dedicated enthusiasts still showed up in force. Catering to the Mid-Atlantic, home of some of the nation’s best performance Subaru specialists, this event’s horsepower crazy crowd might also be the most genuinely happy crowd at any of our five events. To add, around 70% of attendees purchase something from a vendor while at the event.
| Founded | Location | Attendance | Primary Attendee Bases |
| 2014 | FedExField Landover, MD |
3,600 (2018, in pouring rain) | Washington D.C., Maryland, Virginia, Pennsylvania, New Jersey |
| 2018 Partners | |||
| Subaru Tecnica International COBB Tuning Bag Riders Billetworkz GrimmSpeed IAG Performance J-Spec Auto Sports Just-N-Tyme Performance |
Killer B Motorsport Kinetic Autoworks Mach V Motorsports Subimods andrewtech automotive Belfast Performance Brown’s Manassas Subaru HydroGraphic Solutions DirtFish |
JNA Performance Rogue Enterprises Subi Vibes TurboXS Anorak Apparel BILSTEIN Shock Absorbers Circuit Demon Cloud Tech Vapes EAT SLEEP RACE |
LED GUYS Maryland Subaru Club NOVA Subarus Option Lab Wheels Subiclan & Company Visual Autowerks LP Aventure Performance Auto Solutions NY |
| Website and Social Media |
| www.boxerfest.com www.facebook.com/boxerfest www.instagram.com/boxerfest |
Wicked Big Meet
6.30.19 @ Stafford Motor Speedway in Stafford Springs, CT
The largest Subaru enthusiast festival in the world, WBM isn’t about quantity as much as it is quality. This flagship event sets the perfect example of worthwhile attendee engagement and sales. And with hundreds of thousands of dollars of parts and apparel sales the day of the event by vendors, this jam packed Subaru enthusiast marketplace is also a day of family fun and activities, motorsports, and show and shine. The biggest vendor packages sell out every year in under a minute.
| Founded | Location | Attendance | Primary Attendee Bases |
| 2005 | Stafford Motor Speedway Stafford, CT |
8,400 (2018) | Massachusetts, Connecticut, New York, New Jersey, New Hampshire, Rhode Island, Vermont |
| 2018 Partners | |||
| Subaru of New England Subaru Tecnica International Bag Riders Billetworkz COBB Tuning ECS Performance GrimmSpeed IAG Performance JNA Performance Killer B Motorsport LP Aventure Mackin Industries Mitchell Subaru Seibon Carbon Subimods Exedy |
Wiseco DeatschWerks BrenTuning CTSUBIE Hookahs & Vapahs K1 Speed Karbon Kings Performance Link Engine Management Option Lab Wheels Secor Subaru South Bend Clutch Subi Vibes Suburban Subaru Team Subaru 15 East |
VEMS AMSOIL dealer Anorak Apparel Circuit Demon DBA USA EAT SLEEP RACE Fusion 5 Motorsports Larsen Autoworks Inc LED GUYS Liberty Mutual Insurance MassSubaru Mighty Club Mishimoto Moroso Performance Overland Designs |
Pre-owned Performace Prime Shades Renewal by Andersen Sam & Oliver, LLC Visual Autowerks Vraceworks845 Eagleville Motors LLC ISC Suspension Koyorad Radiator Performance Auto Solutions NY subaruparts.com SubiSpeed DirtFish FAST of West Chester MtnRoo |
| Website and Social Media |
| www.wickedbigmeet.com www.facebook.com/wickedbigmeet www.instagram.com/wickedbigmeet |
Subiefest Midwest
7.21.19 @ Route 66 Raceway in Joliet, IL
New in 2018, Subiefest Midwest was the strongest event debut we’ve ever had. With 2,600 enthusiasts pouring into the parking lot at the inaugural event, the full day of boxer fun taught us a valuable lesson: we should have started this event way sooner.
| Founded | Location | Attendance | Primary Attendee Bases |
| 2018 | Route 66 Raceway Joliet, IL | 2,600 | Illinois, Indiana, Wisconsin, Michigan, Minnesota |
| 2018 Partners | |||
| Subaru Tecnica International COBB Tuning GrimmSpeed IAG Performance JrTuned P&L Motorsports |
Six Star Motorsports Subimods South Bend Clutch Topshelf Performance & Fabrica Boosted Performance Central Wisconsin Subaru Club (CWSC) |
Chitown Subarus Chitown Subies FL4T Society LED GUYS National Ski Patrol Off the Grid Performance |
RDecals Stroud Built Performance subaruparts.com DirtFish LP Aventure MtnRoo |
| Website and Social Media |
| www.subiefest.com www.facebook.com/subiefest www.instagram.com/subiefest |
Big Northwest
8.4.19 @ Portland International Raceway in Portland, OR
Located in one of the most dense Subaru enthusiast populations in the country, Big Northwest debuted as the region’s largest enthusiast festival in 2011 and has been a crowd favorite ever since. The Northwest is home to many notable performance manufacturers and shops that have been partnering with Big Northwest since its early years.
| Founded | Location | Attendance | Primary Attendee Bases |
| 2011 | Portland International Raceway Portland, OR |
3,200 (2018) | Oregon, Washington |
| 2018 Partners | |||
| Dick Hannah Subaru Subaru Tecnica International COBB Tuning GrimmSpeed IAG Performance Northwest Boxer Rescue Oregon Subaru Club PERRIN Performance RainCitySubies Subimods 6ovrcrst RallySport |
Anderson Design & Fabrication AVO Turboworld English Racing Factory Wheel Outlet JAR Customs Powder Coating PREracing Radium Engineering Rokblokz Superior Soobie And Import Surgeline |
Colonel Red Racing DBA USA Direct Import Parts Shop Elite Autoglass and Tint Emerald Performance Exedy Mackin Industries Mountain Roo Mountain Wave Search & Rescue Oregon Rally Group |
Stancewars SUBIE BROS SykVinyls.com Torklift Central Al Bee Buzzin DirtFish FTW Tuning Redfin subaruparts.com Sunwest Automotive LP Aventure MtnRoo |
| Website and Social Media |
| www.bignorthwest.com www.facebook.com/bignorthwest www.instagram.com/bignorthwest |
Rocky Mountain Subaru Festival
TBD Date / Location
In its 4rd year, Rocky Mountain Subaru Festival delivered big at Mile High Stadium, capturing the hearts of Subaru enthusiasts from all over Colorado. With downtown Denver in the background, RMSF featuring a mix of Subaru dealers, ski resorts, local performance shops, and big Subaru performance brands.
| Founded | Location | Attendance | Primary Attendee Bases |
| 2015 | Sports Authority Field at Mile High Denver, CO |
2,600 (2018) | Colorado |
| 2018 Partners | |||
| Subaru of America Copper Mountain Eldora Klean Kanteen Leave No Trace MaxFund Shortline Subaru Tepui Outdoors Woodward Mofab Rokblokz |
COBB Tuning GrimmSpeed IAG Performance Speedy ROO MotorSports Subarupartsstore.net Subimods Team Subaru 15 CO TGA Performance The Boost Creep |
Turtleback Trailer LLC Anderson Design & Fabrication Caruso Motorsports Color Graphics Colorado Cryotune Performance LLC Flat 4 Freak Flatirons Tuning |
The Subie Doctor ZF Design ASF Machine Funk E Built Modified Decals South Denver Subaru Club subaruparts.com SUMO Parts LP Aventure |
| Website and Social Media |
| www.rockymountainsubarufestival.com www.facebook.com/rockymountainsubarufestival www.instagram.com/rockymountainsubarufestival |
Subiefest
October, 13 2019 at Santa Anita Park in Arcadia, CA
In 2017 the SubieEvents, LLC team acquired the rights to the infamous Subiefest event. Recreating every aspect of the event except for the name, Subiefest 2017 & 2018 delivered what SoCal Subaru enthusiast were craving for years: an event designed to give them an awesome day of Subaru fun with no headaches. The largest Subiefest to date, the event featured loads of activities, a massive vendor row (60+ vendors), and 5,800 happy participants.
| Founded | Location | Attendance | Primary Attendee Bases |
| 2006 | TBD | 5,800 (2018) | California, Nevada |
| 2018 Partners | |||
| Subaru Tecnica International COBB Tuning GrimmSpeed IAG Performance LP Aventure CARVEN EXHAUST Children’s Hospital Los Angeles Crawford Performance GCH Long Block Racing Metro Performance of SoCal Nightmotorsport Pedders USA Renner Racing Development Rockstar Energy/Garage Rokblokz Ichiban JDM iQ |
Scosche Industries, Inc. Subimods Titan 7 Turtleback Trailer LLC US ARMY Wiseco YimiSport Tuning Anderson Design & Fabrication Compressive Tuning DND Performance Interior JDMFV Mackin Industries Maxx Oil Mighty Club Motegi Racing LOT USA / BRIDE USA Mountain Roo MyJapanDirect |
NTP / ORC – OGURA RACING OEM Audio Plus Option Lab Wheels OUTFRONT MOTORSPORTS INC. Rally Innovations Spec-D Tuning Turbonetics VIBE Motorsports Whiteline Performance ZF Design Aeroflowdynamics Custom Japanese Plates Detail Garage / Chemical Guys GrillCraft Custom Products Helping Out Pets Everyday |
NonStopTuning NOS Energy OIRAM USA OS Giken USA REK GEN Mud Guards SEVERESKY .JP INC SmellyPanda x TreefrogUSA SoCal Subies Spdconcepts Team Subaru 15 Tuned In Tokyo tuning technologies subaruparts.com VTX Offroad Wheels Awdsome Lifestyles Between The Lines DirtFish Precision Turbo Leen Customs |
| Website and Social Media |
| www.subiefest.com www.facebook.com/subiefest www.instagram.com/subiefest |
What people say
Contact Us
For general inquiries, please email info@subieevents.com
Robert Champion, Event Director
robert@subieevents.com
Facebook | Instagram
Khanh Duong, Logistics / General Manager
khanh@subieevents.com
In 2018, SubieEvents, LLC played host to over 26,000 Subaru enthusiasts across America. It’s best known for its direct reach into enthusiast communities and giving sponsors down-to-earth access at a grassroots level—all while understanding corporate needs and obtaining the attention and coverage from the masses.