SubieEvents, LLC

In 2016 we gathered 16,000 Subaru enthusiasts. Do they know you?

Mission & Philosophy

Our focus is to make people happy as they gather in celebration for the cars built by Subaru. These cars are more than just fun and functional – they’re also a vehicle for making friends and building communities. By hosting annual Subaru enthusiast festivals across the United States, we embrace and grow these communities, which in turn creates new friendships and experiences for attendees, grows the demand for more aftermarket parts and services, and even creates a need for Subaru to keep pushing the boundaries with its performance vehicle offerings.

Our Crowd

Subaru enthusiasts are a rare breed of automotive brand loyalists. They don’t just love the brand, they live it. Responsible for influencing their friends’ and family’s decisions to make their next car a Subaru, whether Outback or Impreza STI, they can be spotted anywhere across the country wearing a WRX t-shirt and Subaru Rally Team hat, likely on their way to meet up with a friend who also drives a Subaru.

Subaru enthusiasts shop for similar aftermarket parts and seek the technical knowledge and support of local shops specializing in Subaru performance. Their social media accounts consist almost entirely of photos of Subarus. Thousands of these die hard enthusiasts attend our events, curious about what your business has to offer them. Treat them well, and they become your business’s best salespeople.

Why our formula works for you

With the perfect balance of grassroots and professional know-how, we created a formula that not only gathers the most Subaru owners in the world, but inspires them to excitedly come see what each participating vendor has to offer, be it a parts retailer, a Subaru oriented performance shop, a Subaru dealership, or Subaru of America. They know to come to an event with cameras, questions, and cash in hand. They want to be your friend.

Subaru of America involvement

Recognizing the power of its owners’ passion for the performance end of the brand, Subaru has been involved in a big way, helping us create truly worthwhile and exciting events. Not only does Subaru help spread the word and bring activities and rare enthusiast cars to the event, but in 2015 it debuted the Hyper Blue color at Wicked Big Meet, followed by the debut of Series Yellow in 2016.

The Events

In 2016, SubieEvents, LLC put on four festivals. While looking to potentially expand in 2017, our main focus will be to continue building on and improving the good times we already provide for our awesome attendees.

Boxerfest

6.11.17 @ FedExField in Landover, MD

No Subaru enthusiast festival has grown as fast as Boxerfest. In just its 3rd year, Boxerfest became the second largest Subaru enthusiast festival in the country despite an all-day downpour. Catering to the Mid-Atlantic, home of some of the nation’s best performance Subaru specialists, this event’s horsepower crazy crowd might also be the most genuinely happy crowd at any of our four events. To add, 75% of attendees purchase something from a vendor while at the event.

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Founded Location Attendance Primary Attendee Bases
2014 FedExField
Landover, MD
3,600 (2016) Washington D.C., Maryland, Virginia, Pennsylvania, New Jersey
2016 Partners
Subaru of America
COBB Tuning
Mach V Motorsports
Competition Clutch
GrimmSpeed
Subaru Parts For You
HydroGraphic Solutions
Gear One Performance
Sheehy Subaru Springfield Va
Washington Animal Rescue League
Subimods
Bag Riders
Killer B Motorsport
RavSpec Inc
IAG Performance
Billetworkz
BILSTEIN
StopTech
TurboXS
Annapolis Subaru
Belfast Performance
Iloveracing
andrewtech automotive
Racecomp Engineering LLC
PSI Proformance
StayNmoist
JSC Speed
JNA Performance
KNS Brakes
NOVA Subarus
RS25
Anorak Apparel
Mishimoto
Whiteline
Circuit Demon
Moroso Performance Products
IWSTI
Maryland Subaru Club
LED GUYS
EAT SLEEP RACE
SubieStickers.com
subaruparts.com
Beyond Forced Induction LLC
Website and Social Media
www.boxerfest.com
www.facebook.com/boxerfest
www.instagram.com/boxerfest

Wicked Big Meet

6.25.17 @ Stafford Motor Speedway in Stafford Springs, CT

The largest Subaru enthusiast festival in the world, WBM isn’t about quantity as much as it is quality. This flagship event sets the perfect example of worthwhile attendee engagement and sales. And with hundreds of thousands of dollars of parts and apparel sales the day of the event by vendors, this jam packed Subaru enthusiast marketplace is also a day of family fun and activities, motorsports, and show and shine. The biggest vendor packages sell out every year in under a minute.

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Founded Location Attendance Primary Attendee Bases
2005 Stafford Motor Speedway
Stafford, CT
7,600 (2016) Massachusetts, Connecticut, New York, New Jersey, New Hampshire, Rhode Island, Vermont
2016 Partners
Subaru of New England
Subaru of America
JNA Performance
No Limit Motorsport
Dan Perkins Subaru
IAG Performance
Subimods LLC
Killer B Motorsport
COBB Tuning
ECS Performance
GrimmSpeed
CarDrugs.com
Subaru Parts For You
ISC Suspension
Bag Riders
RavSpec
SubiSpeed
SMY Performance
brentuning
F1 Motorsports
Veneton auto solutions
Exedy
EFI Logics
DeatschWerks
Holmgren Subaru
Waylens Inc.
Competition Clutch
Subaru of Keene (subarupartslive.com)
Somerset Subaru
Bertera Subaru Outlet of Hartford
CheckaSG
StopTech
Suburban Subaru
Billetworkz
Overland Designs
NASIOC
Circuit Demon
KNS Brakes
AST Suspension
Mishimoto
Subiegirls
OneNine Motorworks
MassSportDesigns
Whiteline
EAT SLEEP RACE
Sam & Oliver LLC
Prime Shades
North East Meets LLC
LED GUYS
Anorak Apparel
CTSUBIE
Urban Assault Vinyl
Visual Autowerks
Moroso Performance
ODIN AUTO PARTS
K1 Speed
SubieStickers.com
BRIDE
IWSTI
scoobiesforboobies
RS25
Website and Social Media
www.wickedbigmeet.com
www.facebook.com/wickedbigmeet
www.instagram.com/wickedbigmeet

Big Northwest

8.19.17 @ Portland International Raceway in Portland, OR

Located in one of the most dense Subaru enthusiast populations in the country, Big Northwest debuted as the region’s largest enthusiast festival in 2011 and has been a crowd favorite ever since. The Northwest is home to many notable performance manufacturers and shops that have been partnering with Big Northwest since its early years. With the help of Subaru of America’s involvement in 2016, the event outgrew its space at PIR and will relocate to inside the track in 2017.

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Founded Location Attendance Primary Attendee Bases
2011 Portland International Raceway
Portland, OR
2,600 (2016) Oregon, Washington
2016 Partners
Dick Hannah Subaru
PERRIN Performance
Subaru of America
COBB Tuning
Rokblokz
GrimmSpeed
Exedy
RainCitySubies
Northwest Boxer Rescue
Factory Wheel Outlet
HID Kit Pros
United Apparel Company
PREracing
Wheelkraft NW
Horizontal Motorsports
AST Suspension
Oregon Rally Group
253Wrapz
Anderson Design & Fabrication
Stancewars
Stickers by nikki
SykVinyls.com
SubieBros
Radium Engineering
Stellar Glass
Karam Concepts
Beyond Forced Induction LLC
FTW Tuning
subaruparts.com
West Coast Hydrographics
Website and Social Media
www.bignorthwest.com
www.facebook.com/bignorthwest
www.instagram.com/bignorthwest

Rocky Mountain Subaru Festival

Relocating to Sports Authority Field at Mile High was only a small part of what made the festival so iconic for a second year event. The word spread throughout the local clubs, the number of participating vendors nearly doubled, Bucky Lasek was there skating and hooning, multiple charities raised money, and RMSF became one of the most action packed Subaru festivals to ever happen.

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Founded Location Attendance Primary Attendee Bases
2015 Sports Authority Field at Mile High
Denver, CO
2,000 (2016) Colorado
2016 Partners
Subaru of America
Denver Dumb Friends League
AutoNation Subaru
Groove Subaru
SPEEDY ROO MOTORSPORTS
COBB Tuning
Flatirons Tuning
GrimmSpeed
TGA Performance
Leave No Trace
Haggerty Insurance
Subarupartsstore.net
5250 Performance
SUMO Parts
Woodward Copper
Rokblokz
Suba Performance
Edge Autosport
K1 Speed
AST Suspension
Flat 4 Freak
The Boost Creep
3R Racing
A.H Subie Performance
ASF Machine
Schaeffer’s Oil
FCSC – Fort Collins Subaru Club
ZF Design
Mofab llc
Beyond Forced Induction LLC
AWDPirates
Website and Social Media
www.rockymountainsubarufestival.com
www.facebook.com/rockymountainsubarufestival
www.instagram.com/rockymountainsubarufestival

Subiefest

Reacquired in 2017, the SubieEvents team plans to revive and overhaul the world’s best known Subaru festival. More information coming soon.

Founded Location Attendance Primary Attendee Bases
2006 TBD Southern California Unknown California, Nevada
Website and Social Media
www.subiefest.com
www.facebook.com/subiefest
www.instagram.com/subiefest

What people say

Giving Back

With the help of partners, vendors, and attendees, we sent over $15,000 to three partnering animal shelters in 2016 and helped spread the word to the masses about the cause.

Sponsor & Vendor Opportunities

  • Additional opportunities available: Car Show Sponsor, Energy Drink Sponsor, and more.
  • Custom sponsorship levels are available.
  • Sponsorship for event series as a whole or individual events.
  • Collateral / Web branding priority varies based on sponsorship level.
  • Vendor space sizes vary depending on event.
  • Providing prize goods and / or services is a vendor / sponsor requirement and is not optional.
  • Sponsor provided banners may be placed around race track and venue at organizers discretion.
  • Location is entirely dictated by package and time of signup.
  • Cross promotional marketing effort is a requirement for Official Partners and Sponsors

Additional Opportunities

Actively involved and known influencers within the Subaru community, Robert Champion (Event Director) and Khanh Duong (General Manager) have the professional know-how to act as your company’s brand ambassadors. As a team or individually, they’re skilled in creating eye catching content for social media and/or product catalogues, as well as repping your brand in front of thousands of Subaru lovers online and in real life.

Contact

Reach out and let us know how you’d like to get involved!

Robert Champion, Event Director
robert@subieevents.com
802.448.2483
Facebook | Instagram
Khanh Duong, General Manager
khanh@subieevents.com
Facebook | Instagram

 

In 2016, SubieEvents, LLC played host to over 16,000 Subaru enthusiasts across America. It’s best known for its direct reach into enthusiast communities and giving sponsors down-to-earth access at a grassroots level—all while understanding corporate needs and obtaining the attention and coverage from the masses.