SubieEvents, LLC

In 2017 we gathered 23,000 Subaru enthusiasts. Do they know you?

Mission & Philosophy

Our focus is to make people happy as they gather in celebration for the cars built by Subaru. These cars are more than just fun and functional – they’re also a vehicle for making friends and building communities. By hosting annual Subaru enthusiast festivals across the United States, we embrace and grow these communities, which in turn creates new friendships and experiences for attendees, grows the demand for more aftermarket parts and services, and even creates a need for Subaru to keep pushing the boundaries with its performance vehicle offerings.

Our Crowd

Subaru enthusiasts are a rare breed of automotive brand loyalists. They don’t just love the brand, they live it. Responsible for influencing their friends’ and family’s decisions to make their next car a Subaru, whether Outback or Impreza STI, they can be spotted anywhere across the country wearing a WRX t-shirt and Subaru Rally Team hat, likely on their way to meet up with a friend who also drives a Subaru.

Subaru enthusiasts shop for similar aftermarket parts and seek the technical knowledge and support of local shops specializing in Subaru performance. Their social media accounts consist almost entirely of photos of Subarus. Thousands of these die hard enthusiasts attend our events, curious about what your business has to offer them. Treat them well, and they will become your business’s best salespeople.

Why our formula works for you

With the perfect balance of grassroots and professional know-how, we created a formula that not only gathers the most Subaru owners in the world, but inspires them to excitedly come see what each participating vendor has to offer, be it a parts retailer, a Subaru oriented performance shop, a Subaru dealership, or Subaru of America. They know to come to an event with cameras, questions, and cash in hand. They want to be your friend.

Subaru of America involvement

Recognizing the power of its owners’ passion for the performance end of the brand, Subaru has been involved in a big way, helping us create truly worthwhile and exciting events. Not only does Subaru help spread the word and bring rare display cars to the event, but in 2015 it debuted the Hyper Blue color at Wicked Big Meet, followed by the debut of Series Yellow in 2016, and the WRX STI Type RA and BRZ tS in 2017.

The Events

In 2017, SubieEvents, LLC put on five festivals. While looking to potentially expand in 2018, our main focus will be to continue building on and improving the good times we already provide for our awesome attendees.

Boxerfest

6.3.18 @ FedExField in Landover, MD

No Subaru enthusiast festival has grown as fast as Boxerfest. In its 4th year, Boxerfest was home to the official debut of the WRX STI Type RA and BRZ tS. The event grew to 4,600 participants despite outrageously hot temperatures. Catering to the Mid-Atlantic, home of some of the nation’s best performance Subaru specialists, this event’s horsepower crazy crowd might also be the most genuinely happy crowd at any of our five events. To add, around 75% of attendees purchase something from a vendor while at the event.

Founded Location Attendance Primary Attendee Bases
2014 FedExField
Landover, MD
4,600 (2017) Washington D.C., Maryland, Virginia, Pennsylvania, New Jersey
2017 Partners
Subaru of America
COBB Tuning
LP Aventure
J-Spec Auto Sports
Harman Kardon
HydroGraphic Solutions
Sheehy Subaru Springfield Va
Mach V Motorsports
Killer B Motorsport
IAG Performance
GNG Motorsports
Bag Riders
Subimods
Just-N-Tyme Performance
GrimmSpeed
Subaru Parts For You
Billetworkz
south bend clutch
TurboXS
Seibon Carbon
JNA Performance
Annapolis Subaru
andrewtech automotive
StayNmoist
Visual Autowerks
NOVA Subarus
Iloveracing
Mishimoto
NEXUS motorsports
LED GUYS
Maryland Subaru Club
KB Customs
Moroso Performance
EAT SLEEP RACE
Anorak Apparel
Circuit Demon
BILSTEIN Shock Absorbers
Lachute Performance
Wheeldude
Website and Social Media
www.boxerfest.com
www.facebook.com/boxerfest
www.instagram.com/boxerfest

Wicked Big Meet

6.24.18 @ Stafford Motor Speedway in Stafford Springs, CT

The largest Subaru enthusiast festival in the world, WBM isn’t about quantity as much as it is quality. This flagship event sets the perfect example of worthwhile attendee engagement and sales. And with hundreds of thousands of dollars of parts and apparel sales the day of the event by vendors, this jam packed Subaru enthusiast marketplace is also a day of family fun and activities, motorsports, and show and shine. The biggest vendor packages sell out every year in under a minute.

Founded Location Attendance Primary Attendee Bases
2005 Stafford Motor Speedway
Stafford, CT
8,400 (2017) Massachusetts, Connecticut, New York, New Jersey, New Hampshire, Rhode Island, Vermont
2017 Partners
Subaru of New England
Subaru of America
Billetworkz
Subaru Parts For You
EFI Logics
Motive Auto Works
Killer B Motorsport
Bag Riders
No Limit Motorsport
GrimmSpeed
SubiSpeed
Tuning Alliance
RavSpec Inc
IAG Performance
LP Aventure
Holmgren Subaru
JNA Performance
COBB Tuning
ECS Performance
Subimods
Harman Kardon
Bertera Subaru Outlet of Hartford
DeatschWerks
Air Lift Performance
Prime Motoring JrTuned
Circuit Demon
CTSUBIE
Showstoppers New Jersey
HPT Motorsports
HKS USA
Seibon Carbon
Suburban Subaru
Team Subaru 15
Iloveracing
Only Legacy’s
Liberty Mutual Insurance
Exedy
Prime Shades
Fuel Injector Clinic
Anorak Apparel
Karbon Kings Performance
Sam & Oliver
LLC
Wheeldude
Hookahs & Vapahs
Visual Autowerks
I&M Customs
DBA USA
LED GUYS
Option Lab Wheels
EAT SLEEP RACE
BILSTEIN Shock Absorbers
Mishimoto
Mackin Industries
Moroso Performance
Attention To Detail
JDM Auto Scents
BrenTuning
Fusion 5 Motorsports
North East Meets
LLC
Step 1 Motorsports
AWDTuning
Lachute Performance
Sport Compact Warehouse
NASIOC
Website and Social Media
www.wickedbigmeet.com
www.facebook.com/wickedbigmeet
www.instagram.com/wickedbigmeet

Big Northwest

8.5.18 @ Portland International Raceway in Portland, OR

Located in one of the most dense Subaru enthusiast populations in the country, Big Northwest debuted as the region’s largest enthusiast festival in 2011 and has been a crowd favorite ever since. The Northwest is home to many notable performance manufacturers and shops that have been partnering with Big Northwest since its early years. With the help of Subaru of America’s involvement in 2017, the event outgrew its space at PIR and will relocate to inside the track in 2018.

Founded Location Attendance Primary Attendee Bases
2011 Portland International Raceway
Portland, OR
2,700 (2017) Oregon, Washington
2017 Partners
Dick Hannah Subaru
PERRIN Performance
Factory Wheel Outlet
COBB Tuning
SiriusXM
DirtFish
FTW Tuning
RainCitySubies
HID Kit Pros
IAG Performance
GrimmSpeed
Harman Kardon
Veteran Made Apparel
Surgeline
Northwest Boxer Rescue
Radium Engineering
DeatschWerks
Tailored Auto Styling
Rokblokz
PREracing
Anderson Design & Fabrication
SykVinyls.com
Option Lab Wheels
Direct Import Parts Shop
SUBIE BROS
Mud Bay
Exedy
Wheeldude
Never Never Gear
Elite Autoglass and Tint
Liberty Mutual Insurance
Oregon Subaru Club
LuLaRoe Michelle Barringer
Northwest Rally Sports LLC
TSSFAB.US
Steam LLC
PNW Subies
Stancewars
subaruparts.com
Website and Social Media
www.bignorthwest.com
www.facebook.com/bignorthwest
www.instagram.com/bignorthwest

Rocky Mountain Subaru Festival

9.15.18 @ Mile High Stadium in Denver, CO

In its 3rd year, Rocky Mountain Subaru Festival delivered big at Mile High Stadium, capturing the hearts of Subaru enthusiasts from all over Colorado. With downtown Denver in the background, RMSF is the newest of the SubieEvents series, featuring a mix of Subaru dealers, ski resorts, local performance shops, and big Subaru performance brands.

Founded Location Attendance Primary Attendee Bases
2015 Sports Authority Field at Mile High
Denver, CO
2,600 (2017) Colorado
2017 Partners
Subaru of America
Eldora
Leave No Trace
Denver Dumb Friends League
Woodward Copper
Copper Mountain
Groove Subaru
GrimmSpeed
Flatirons Tuning
IAG Performance
Speedy ROO MotorSports
SUMO Parts
COBB Tuning
Subarupartsstore.net
TGA Performance
Edge Autosport
Rokblokz
The Subie Doctor
ZF Design
The Boost Creep
Flat 4 Freak
Option Lab Wheels
FCSC – Fort Collins Subaru Club
Team Subaru 15 CO
Ameritech Construction
ASF Machine
Rumble Bros LLC
Website and Social Media
www.rockymountainsubarufestival.com
www.facebook.com/rockymountainsubarufestival
www.instagram.com/rockymountainsubarufestival

Subiefest

October, 21 2018 at Santa Anita Park in Arcadia, CA

In 2017 the SubieEvents, LLC team acquired the rights to the infamous Subiefest event. Recreating every aspect of the event except for the name, Subiefest 2017 delivered what SoCal Subaru enthusiast were craving for years: an event designed to give them an awesome day of Subaru fun with no headaches. The largest Subiefest to date, the event featured loads of activities, a massive vendor row, and 5,200 happy participants.

Founded Location Attendance Primary Attendee Bases
2006 TBD 5,200 (2017) California, Nevada
2017 Partners
Subaru of America
Harman Kardon
SiriusXM
Prolific Autosport
GrimmSpeed
IAG Performance
Crawford Performance
Compressive Tuning
Nightmotorsport
COBB Tuning
Whiteline Performance
Subimods
OUTFRONT MOTORSPORTS INC.
Metro Performance of SoCal
Scosche Industries
Inc.
YimiSport Tuning
Renner Racing Development
iWire Subaru Wiring Services
VOXX PRODUCTS
Detail Garage / Chemical Guys
MiRO Wheels
DSPORT
Klutch Wheel
Pedal Commander
JDMFV
Rokblokz
Rumble Bros
LLC
Mighty Club
Rally Innovations
BILSTEIN Shock Absorbers
Option Lab Wheels
Aeroflowdynamics
Mountain Roo
tuning technologies
Team Subaru 15
OS Giken USA
LOT USA / BRIDE USA
iJDMTOY Automotive Lighting
Awdsome Lifestyles
Subie Style
Wheeldude
Paranoid Fabrications
Website and Social Media
www.subiefest.com
www.facebook.com/subiefest
www.instagram.com/subiefest

What people say

Sponsor & Vendor Opportunities

  • Additional opportunities available: Car Show Sponsor, Energy Drink Sponsor, and more.
  • Custom sponsorship levels are available.
  • Sponsorship for event series as a whole or individual events.
  • Collateral / Web branding priority varies based on sponsorship level.
  • Vendor space sizes vary depending on event.
  • Providing prize goods and / or services is a vendor / sponsor requirement and is not optional.
  • Sponsor provided banners may be placed around race track and venue at organizers discretion.
  • Location is entirely dictated by package and time of signup.
  • Cross promotional marketing effort is a requirement for Official Partners and Sponsors

Contact

Reach out and let us know how you’d like to get involved!

Robert Champion, Event Director
robert@subieevents.com
802.448.2483
Facebook | Instagram

Austen Knight, Sponsor Sales & Marketing Manager
austen@subieevents.com
503.816.7145

Khanh Duong, Logistics / General Manager
khanh@subieevents.com

In 2017, SubieEvents, LLC played host to over 23,000 Subaru enthusiasts across America. It’s best known for its direct reach into enthusiast communities and giving sponsors down-to-earth access at a grassroots level—all while understanding corporate needs and obtaining the attention and coverage from the masses.