Mission & Philosophy

Our focus is to make people happy as they gather in celebration for the cars built by Subaru. These cars are more than just fun and functional – they’re also a vehicle for making friends and building communities. By hosting annual Subaru enthusiast festivals across the United States, we embrace and grow these communities, which in turn creates new friendships and experiences for attendees, grows the demand for more aftermarket parts and services, and even creates a need for Subaru to keep pushing the boundaries with its performance vehicle offerings.