Subaru enthusiasts are a rare breed of automotive brand loyalists. They don’t just love the brand, they live it. Responsible for influencing their friends’ and family’s decisions to make their next car a Subaru, whether Outback or Impreza STI, they can be spotted anywhere across the country wearing a WRX t-shirt and Subaru Rally Team hat, likely on their way to meet up with a friend who also drives a Subaru.

Subaru enthusiasts shop for similar aftermarket parts and seek the technical knowledge and support of local shops specializing in Subaru performance. Their social media accounts consist almost entirely of photos of Subarus. Thousands of these die hard enthusiasts attend our events, curious about what your business has to offer them. Treat them well, and they will become your business’s best salespeople.