With the perfect balance of grassroots and professional know-how, we created a formula that not only gathers the most Subaru owners in the world, but inspires them to excitedly come see what each participating vendor has to offer, be it a parts retailer, a Subaru oriented performance shop, a Subaru dealership, or Subaru of America. They know to come to an event with cameras, questions, and cash in hand. They want to be your friend.